Founded in Parma in 1916 with the creation of Colonia, Acqua di Parma has become an enduring expression of Italian style, craftsmanship and understated elegance. The Maison is recognised for its distinctive yellow identity and fragrances inspired by the light, landscapes and sophistication of Italy. Today, collections including Colonia, Blu Mediterraneo and Signatures of the Sun explore citrus, aromatic, floral, woody and richer compositions through a refined Italian lens. Acqua di Parma fragrances appeal to customers seeking polished, characterful scents that combine Mediterranean freshness, timeless design and the effortless sophistication associated with modern Italian luxury.