Founded in Paris in 1967 by Loris Azzaro, the Maison brought together Mediterranean sensuality, Parisian style and a celebratory approach to life. Fragrance became central to the house in the 1970s, with Azzaro Pour Homme establishing an enduring masculine signature. Today, collections including Chrome, Wanted and The Most Wanted explore fresh, aromatic, woody, spicy and amber compositions designed around confidence, charisma and modern seduction. Azzaro fragrances appeal to customers seeking recognisable designer scents with strong personality, polished presentation and an energetic character shaped by the founder’s passion for sunshine, freedom and living life with intensity.