Boucheron
Founded in Paris in 1858 by Frédéric Boucheron, the Maison built its reputation through innovative jewellery, exceptional craftsmanship and a distinctive approach to French luxury. In 1893, Boucheron became the first great contemporary jeweller to establish itself on Place Vendôme, strengthening its place in Parisian luxury history. The house entered fragrance in 1988, translating its jewellery heritage into elegant, expressive perfumery. Collections including Boucheron, Jaipur, Quatre and the Collection line explore floral, woody, aromatic and ambery styles. Boucheron fragrances appeal to customers seeking refined French scents shaped by heritage, creativity and sophisticated design.