Britney Spears entered the fragrance world in 2004 with Curious, created in partnership with Elizabeth Arden and quickly establishing one of the most successful celebrity fragrance portfolios of its generation. Fantasy followed in 2005 and became the foundation of an extensive collection recognised for playful presentation, sweet gourmand styling and broad international appeal. Today, fragrances including Fantasy, Midnight Fantasy, Curious, Prerogative and newer Fantasy editions span fruity, floral, musky, woody and gourmand styles. Britney Spears fragrances appeal to customers seeking expressive, accessible scents with distinctive personality, nostalgic appeal and a playful connection to modern pop culture.