Founded in Germany in 1978 by Margaretha and Wolfgang Ley, Escada became known for bold colour, confident femininity and an optimistic approach to luxury fashion. The house expanded into fragrance in 1990, carrying that expressive spirit into bright, playful and highly wearable scents. Collections including Magnetism, Especially Escada, Celebrate N.O.W. and seasonal limited editions explore fruity, floral, gourmand and fresh compositions with distinctive personality. Escada fragrances appeal to customers seeking joyful designer perfumery with vibrant character, approachable sophistication and the energetic sense of colour and freedom that has long defined the brand.