Founded in New York in 1946 by Estée and Joseph Lauder, Estée Lauder grew from a small beauty business into one of the world’s most influential luxury cosmetics houses. Fragrance became central to the brand in 1953 with Youth-Dew, helping transform perfume from an occasional indulgence into an everyday pleasure. Today, signatures including Beautiful, Pleasures, White Linen, Modern Muse and Bronze Goddess span floral, chypre, woody, spicy and sunlit styles. Estée Lauder fragrances appeal to customers seeking polished, enduring scents that combine American beauty heritage, sophistication and a strong tradition of feminine self-expression.