Founded in Florence in 1921 by Guccio Gucci, Gucci has become one of Italy’s most recognisable luxury houses, built around craftsmanship, creativity and distinctive design. Its fragrance portfolio translates that expressive identity into contemporary perfumery, ranging from luminous florals and aromatic compositions to woods, amber and richer interpretations. Current signatures including Gucci Bloom, Gucci Flora and Gucci Guilty sit alongside the more artisanal Alchemist’s Garden collection. Gucci fragrances appeal to customers seeking distinctive Italian luxury, memorable presentation and scents combining established heritage with confident modern character.