Launched in 2015, INITIO Parfums Privés is a French niche fragrance house built around the idea of perfume as a source of attraction, emotion and personal power. Its distinctive approach combines sophisticated raw materials with contemporary fragrance science, creating bold compositions designed for presence and individuality. Collections including Carnal Blends, Hedonist, Black Gold Project and Absolutes encompass celebrated creations such as Side Effect and Oud for Greatness. INITIO appeals to fragrance enthusiasts seeking intense, unconventional perfumery with luxurious presentation, strong character and a distinctly modern interpretation of scent.