Founded in the UAE, Lattafa is a third-generation family-run fragrance house rooted in Emirati perfumery heritage and a modern international outlook. From its beginnings in the regional fragrance trade, the company has grown into a global producer with an extensive portfolio spanning traditional oud, amber and musk alongside floral, gourmand, woody and contemporary styles. Best-known collections and signatures include Khamrah, Yara, Asad, Bade’e Al Oud and Lattafa Pride. Lattafa fragrances appeal to customers seeking expressive, high-impact scents, distinctive presentation and accessible luxury shaped by Middle Eastern character and broad global appeal.