Founded in Milan in 1983 by Franco Moschino, Moschino built its identity on wit, irony and a playful challenge to traditional fashion conventions. The house expanded rapidly beyond clothing, launching its first fragrance in 1987 and later developing a distinctive perfume portfolio shaped by bold design and humour. Signature lines including Cheap & Chic, I Love Love, Fresh Couture, Toy 2 and Toy Boy reflect the brand’s colourful, unconventional character. Today, Moschino fragrances combine accessible designer luxury with expressive packaging, energetic compositions and the same irreverent Italian spirit that has defined the Maison for more than four decades.