Founded in New York in 1965, Oscar de la Renta became one of America’s most celebrated fashion houses, renowned for elegant femininity, vibrant colour and exceptional craftsmanship. Fragrance joined the house in 1977 with Oscar, its first perfume and a lasting signature that extended the designer’s romantic aesthetic into scent. Later creations including Bella Blanca, Bella Rosa, Bella Bouquet, Extraordinary and Alibi continued this tradition through floral, amber and modern feminine styles. Oscar de la Renta fragrances appeal to customers seeking polished designer luxury, expressive presentation and timeless glamour shaped by the house’s enduring couture heritage.