Founded in London in 1870 by Cornish barber William Penhaligon, Penhaligon’s grew from a Jermyn Street grooming salon beside the Turkish baths into one of Britain’s most distinctive perfume houses. William created Hammam Bouquet in 1872, inspired by the aromatic steam of the baths, establishing a tradition of storytelling through scent. Today, collections such as British Tales and Portraits sit alongside signatures including Halfeti, Luna and The Favourite. Penhaligon’s fragrances combine Victorian heritage, British wit and imaginative modern perfumery, appealing to customers drawn to characterful luxury, craftsmanship and a uniquely eccentric London identity.