Founded in Paris in 1925 by couturier Marcel Rochas, the Maison became known for elegant, feminine fashion and a modern approach to French luxury. Perfume entered the house early, with its first fragrances appearing in 1936, followed by the celebrated Femme, created as a tribute to Hélène Rochas. After Marcel’s death, Hélène helped shape the fragrance legacy, launching Eau de Rochas in 1970. Later signatures including Tocade, Rochas Man, Moustache, Mademoiselle Rochas and Girl broadened the portfolio. Today, Rochas fragrances combine Parisian refinement, expressive character and nearly a century of couture and perfumery heritage.