Founded in Amsterdam in 1993 by designers Viktor Horsting and Rolf Snoeren, Viktor&Rolf built its reputation by blurring the boundaries between fashion, art and conceptual design. Known for sculptural couture, theatrical presentation and playful provocation, the house extended its creative language into fragrance with Flowerbomb in 2005. The success of Flowerbomb was followed by Spicebomb, Bonbon, Good Fortune and numerous expressive variations, each combining distinctive scent with highly recognisable bottle design. Viktor&Rolf fragrances appeal to customers seeking bold designer perfumery, imaginative storytelling and a fashion-led sense of luxury shaped by contrast, creativity and unexpected detail.