Founded in Paris in 1997 by Thierry Gillier, Zadig & Voltaire reimagined French luxury through a rock-inflected, effortless style shaped by music, contemporary art and a spirit of freedom. The house brings together contrasting ideas—softness and strength, masculine and feminine, refinement and rebellion—across fashion and fragrance. Its perfume portfolio includes This is Her!, This is Him!, This is Really Her!, This is Really Him! and the newer ZADIG fragrance, each expressing the brand’s free-spirited identity. Zadig & Voltaire fragrances appeal to customers seeking modern Parisian scent, distinctive character and accessible luxury with an unconventional edge.